Structure, coordinate and closea horse transactionin one operation.
Arena gives horse sales, broker commissions and back-to-back deals the structure they have always lacked: defined participants, accepted terms, role-based confidentiality, official payment instructions and traceable distribution — from the first invitation to the final payment.
From €30,000 to multi-million euro transactions — the structure stays exactly the same.
Complex transactions are still managed through fragmented conversations.
Amounts agreed on WhatsApp, bank details by email, commissions in spreadsheets, invoices by hand — and no single reliable record.
Today, without Arena
- Amounts agreed across WhatsApp threads
- Bank details sent by email
- Commissions tracked in spreadsheets
- Invoices created manually in Word
- Documents shared with no access control
- “What happens next?” asked on repeat
- No single, reliable record of the operation
With Arena
- One operation for the whole transaction
- Clearly defined participants and roles
- Structured funding milestones
- Automatic allocation structure
- Controlled, role-based information access
- Invoices linked to the transaction
- A complete, append-only audit trail
Buy only after you've already sold.
Arena lets intermediaries run secure back-to-back operations without advancing their own capital. Each participant only sees the part that concerns them.
Seller
Receives the agreed price
Intermediary
Never advances capital
Buyer
Pays the agreed price
Each side only ever sees their own price. The intermediary sees both. Arena sees the whole chain.
No capital advanced
The intermediary never fronts the seller's price. Funds are coordinated through regulated financial infrastructure.
Complete confidentiality
The seller never sees the resale price. The buyer never sees the acquisition price.
Automatic, condition-based release
Funds move only once every agreed condition is satisfied — confirmed by the financial provider.
Back-to-Back pricing
2% of the operation's resale value. No minimum or maximum fee and no subscription.
From €30,000 to multi-million euro deals, the experience stays exactly the same: secure, confidential and beautifully simple.
Start an operation
One place for the whole transaction
Select a view to see what every participant experiences inside Arena.
Warmblood sale
FundedSTL-2026-1042 · EUR · 31 Dec
Amount
€80,000
Five steps from chaos to clarity
A coordinated journey everyone can follow — without learning a new financial language.
Create the operation
Choose the type of operation and enter the essentials. Drafts are free.
Add the participants
Invite the buyer, seller, broker or any authorised party by secure link.
Define the financial structure
Set reservation and completion payments, commissions, fees and recipient allocations.
Control visibility
Decide exactly what each participant can see, block by block.
Follow one shared journey
Arena tracks confirmations, funding, allocations, invoices and completion.
Built for everyone in a high-value transaction
Expand a role to see the problem, how Arena is used, and the resulting benefit.
- The problem
- Commissions tracked informally, confidentiality hard to protect.
- How Arena is used
- Create the operation, keep each commission private, link your invoice to the deal.
- Parties involved
- Buyer, seller, one or more brokers, platform.
- The benefit
- Get paid faster with a clean, confidential, auditable record.
See Arena in a real operation
Example operations for illustration only — not real customer transactions.
International horse sale
A buyer purchases a warmblood for €80,000, split into staged payments with a confidential broker commission.
- Reservation payment€10,000
- Seller balance€65,000
- Broker commission (confidential)€4,000
- Platform / service fee€1,000
Multi-broker commission
Two brokers share a commission on a completed sale — neither sees the other's confidential allocation.
- Broker A commissionPrivate to A
- Broker B commissionPrivate to B
- Total commission poolVisible to platform
Auction proceeds
An organiser distributes proceeds from a sale across several sellers in one operation.
- Seller 1€22,000
- Seller 2€18,500
- Organiser fee€2,400
Not every participant should see every detail.
Traditional tools expose the whole transaction to everyone — or push confidential data outside the system. Arena is permission-based by design.
Controlled visibility, role by role
Illustrative defaults. The real permission model is fully configurable per operation.
- Each participant has a role; each data block has a visibility policy.
- Broker commissions can remain confidential — even between brokers.
- Documents can be shared only with authorised parties.
- Secure links can expire or be revoked; public links never expose internal IDs.
- Every material action appears in the audit history.
Your commission invoice, ready in under a minute.
Intermediaries close deals from their phone — then still reach for Word or Excel to invoice. Arena generates a professional PDF, prefilled from the operation.
- 1Prefilled from an operation
- 2Select the issuer
- 3Confirm the recipient
- 4Choose a template
- 5Generate the PDF
- 6Download or share securely
The Invoice Generator is not full accounting software.
Timeless, formal, understated.
Clean lines and generous spacing.
Distinctive, with an accent identity.
Participants join in a click — and see only their part
The organiser adds a participant; Arena sends a secure invitation; they review only what their role allows.
Organiser adds a participant
Choose the role and how the Arena fee is handled.
Arena sends a secure invitation
By email, secure link or WhatsApp — available from day one.
The participant reviews their view
Only the information authorised for their role.
They confirm or act
Confirm participation or complete any required step.
The journey updates automatically
Everyone stays on the same, current record.
Designed for high-stakes transactions
Accurate, implemented safeguards — and a clear path for regulated money movement.
Authenticated access
Every action requires an authenticated session.
Role-based permissions
Data-driven visibility, never hardcoded per user.
Append-only audit history
Material events are recorded and traceable.
Revocable secure links
Sharing tokens can expire or be revoked at any time.
Data minimisation
Public links expose only the minimum necessary.
Independent of any single provider
Your funds never depend on one company — regulated partners can change without disruption.
Server-side validation
Every amount is calculated and checked on our secure servers, never trusted from your browser.
Safe to retry
Payments and actions can be safely repeated without ever moving money twice.
Financial verification and money movement will be handled through regulated financial-infrastructure providers. Arena does not currently hold, safeguard, escrow or guarantee funds, and makes no claim of banking, SOC 2, ISO 27001 or PCI DSS certification.
Estimate your fee before you commit.
No monthly subscription. Arena charges only when an operation is successfully completed. Larger transactions automatically receive a lower effective rate.
The buyer never pays Arena's fee — they always pay exactly the agreed price. Arena's fee is deducted only from what the seller and intermediary receive.
Estimate your fee
Arena platform fee
€625
Effective rate: 0.63%
- Buyer pays€100,000
- Seller receives€79,500− €500
- Intermediary receives€19,875− €125
- Arena receives€625
Payment-provider fee: Shown separately before confirmation
Create an operationProgressive platform fee
| Up to €50,000 | 0.75% |
| €50,000 – €150,000 | 0.50% |
| €150,000 – €500,000 | 0.25% |
No minimum or maximum fee · You only pay when the operation completes
Real examples
- €225
€30,000 operation
0.75% effective rate
- €875
€150,000 operation
0.58% effective rate
- €1,250
€300,000 operation
0.42% effective rate
- €0
€750,000 operation
0.00% effective rate
What the Arena fee includes
- Creation and management of the operation
- Participant invitations
- Funding milestones
- Allocation management
- Controlled visibility & confidentiality rules
- Operation journey & audit history
- Invoice generation & professional PDFs
- Secure invoice-sharing links
- Document organisation
- In-product operational notifications
External financial-provider costs
External payment, transfer and currency-conversion fees may apply depending on the payment method, currency, destination and financial provider. They are always shown separately, before confirmation, and are never absorbed into Arena's fee.
Everything you need to know
Clear answers, based on what Arena actually does today.
Turn your next transaction into one clear operation.
Create your first operation in minutes. Drafts are free — you only pay when an operation completes.